WHY
BOOT
CAMP?
a love letter to the arts
There’s no other industry like the arts—and no other conference fit to develop and nourish this industry we love. Boot Camp is the epitome of professional development created by and for arts marketers and leaders, but it’s also much more.
Think about it: as a musician, you wouldn’t only practice one concerto alone in your bedroom forever. You’d develop your skills (fifth position? no problem), explore new techniques (Suzuki was just the start), and join fellow musicians shoulder-to-shoulder in the orchestra, bringing your concerto to life as it was meant to be and moving classical music forward with every stroke of the bow.
Arts marketing and leadership work the same way.
Like practicing the violin, we nurture what we love. Investing in a new bow and strings is a pleasure when it means leveling up your craft. After hours of rehearsal, perhaps you first stepped on stage for a school orchestra concert. Did you see friendly faces cheering you on in the crowd? Did you play your heart out for your audience, side-by-side with your peers? Did that moment shape how you spend your days today?
The arts live on because we give them life. Artists, marketers, and leaders work hand-in-hand to keep stages alive, seats filled, and audiences engaged because there’s never been so much to do on a Friday night—or so little that sounds better than staying in on the couch. That’s why Boot Camp is essential for the arts.
A ticket to Boot Camp is more than a ticket to the premier conference for our industry.
It’s a ticket to sold-out shows.
A ticket to connecting with new, bright-eyed audiences.
A ticket to keeping instruments in tune and concert halls reverberating for generations.
Like the first time you set foot on stage looking out at your audience—this moment, with all of us together, will determine how our future unfolds.
xoxo,
CI
YOUR NEXT STEPS
As a savvy, list-driven do-er, we know you’re ready for data-backed action items. Here they are, from Yours Truly:
Surface this letter—or your own arts story—to your Director.
55% of consumers are more likely to remember a story than a list of facts.
Share the tried-and-true benefits of attending Boot Camp:
An Unmatched ROI
The time you take to unplug pays off. At Boot Camp 2024, what you learn—and who you meet—will transform your work when you get back to your desk.
And even better? Boot Camp is an opportunity to invest in your team because they’re worth it. Arts marketers are unique, savvy, and some of the most passionate people there are—keep them on your teams. Retention is 35% higher among employees who have professional development opportunities.
Exclusive Digital Insights
You’ll gain the latest insights from experts inside and outside the arts to help you reach (and exceed!) revenue goals, engage audiences, and stay ahead of the digital curve. And after the pandemic decreased audience ticket demand by up to 25%, we know organizations need smart, data-driven solutions to engage fans in 2024, stat.
Team Growth
Boot Camp connects people. You’ll leave renewed by reconnecting with old friends, making new ones, and deepening ties with your very own teammates. In the arts, connection and community mean everything.
An (Even) Deeper Love for the Arts
It might not seem possible, but it’s true. Past attendees said it themselves: Boot Camp “makes you excited to tackle your work with revived gusto.” Is it the data-driven insights or the unmatched energy from the industry’s best and brightest in one room? You be the judge!
SHARE THE LOVE
If you’ve been to Boot Camp before, share the love—invite your colleagues, send to friends, and see you in NYC, October 24-25 for the only event where arts marketing, connection, and innovation collide.