Boot Camp 2024

October 24 + 25

The TImes Center,
New york City

Where marketing, connection, and innovation collide

Where marketing, connection, and innovation collide •

An Arts Powerhouse

This is THE place to be for arts administrators and leaders. As the only conference 100% focused on arts marketing, Boot Camp has industry-shaping sessions driven by data and a tight-knit community of arts leaders who love to share what they know—not to mention, they just get you. Where else can your passion for marketing strategy, devotion to ticket sales trends, and love of Balanchine show up in a single conversation—all before a night out in the greatest arts city in the world?

It doesn’t matter whether you’re new to the arts or a longtime leader. At Boot Camp 2024, you can soak up rare and precious face time, heartfelt conversations, and make lifelong connections with your fellow industry colleagues.

What You'll Get

Exclusively at Boot Camp

  • You’re a busy arts marketer—carving out time to truly unplug and be present with industry colleagues throughout the year is challenging. Let Boot Camp 2024 be your solution. Get ready to silence your notifications and amplify your attention. What you learn—and who you meet—will transform your work when you get back to your desk.

  • Boot Camp is professional development specifically for arts leaders that you simply can’t find anywhere else. You’ll gain the latest insights from experts inside and outside the arts to help you reach (and exceed!) revenue goals, engage audiences, and stay ahead of the digital curve.

  • Boot Camp was built to connect people. You’ll leave renewed by reconnecting with old friends, making new ones, and deepening ties with your very own teammates. Consider your arts marketing family expanded.

  • It might not seem possible, but it’s true. Past attendees said it themselves: Boot Camp “makes you excited to tackle your work with revived gusto.” Is it the data-driven insights or the unmatched energy from the industry’s best and brightest in one room? You be the judge!

you’re devoted to the arts. 

boot camp is devoted to you.

As an arts marketer and leader, you devote yourself to filling your performance and exhibition halls with bright-eyed arts lovers. You work tirelessly year-round to connect with your community and share your love for the arts. 

Now, it’s your turn to sink into a red velvet seat and immerse yourself in the thrills and chills as the house lights dim, energy explodes, and a powerhouse lineup takes center stage. 

Boot Camp 2024 is YOUR opening night (x2!),
your how-has-it-so-long reunion with colleagues,
your wow-I-love-my-job,
and this-is-why-I-do-what-I-do moment.

Two days of lights, cameras, and actionable strategies await at Boot Camp. The best part?

You’ll have colleagues by your side, the arts in your heart, and your eyes on a thrilling marketing horizon.

Where You’ll Learn

📍The Times Center

Unforgettable sessions led by the industry’s brightest will ignite The Times Center stage in one of the biggest arts and cultural cities in the world, New York City. 

And since we’re all digital marketing nerds here, let’s break down some numbers to (literally) set the scene:

a striking 60-foot-wide stage

a 30-foot wide glass curtain

378 velvet seats (filled with just as many future friends!)

At Boot Camp, you’ll learn about the state of the arts in a venue that’s state-of-the-art.

Believe the Type

The perfect conference for arts marketers.
Comprehensive and data-driven.
Mind-expanding.
Awesomely nerdy.