Lia has spent her career marketing her favorite arts organization—Pacific Northwest Ballet. As Associate Director of Marketing, she’s responsible for traditional and digital advertising, ticket revenue optimization, management of PNB’s subscription campaign, and marketing campaigns for PNB’s repertory productions and Nutcracker.
She also serves as the community manager for PNB’s social media efforts. Lia and her social media team manage PNB’s Facebook, Twitter, YouTube, Pinterest and Instagram accounts. Her primary platform is Facebook where she’s quintupled the fan base through a mix of organic and paid efforts in two years.
Lia has a degree in Speech Communication from the University of Washington and consults on traditional and digital marketing for small businesses, an occasional band, and her daughter’s preschool.