Karen Girty is the Senior Director, Marketing & Media for New York City Ballet, managing the Company’s brand, media, and audience development initiatives, and overseeing efforts to generate $30 million in annual revenues. Prior to joining NYCB, she worked for Omnicom Group-owned Serino/Coyne LLC, one of the nation’s largest live entertainment advertising agencies, where she directed teams that handled accounts for Broadway producers such as the Nederlander Producing Company of America and Richard Frankel Productions, an arts education program sponsored by Fidelity Investments, and The Metropolitan Opera. Working alongside the BBC and NBC television networks, Ms. Girty created a sales and advertising plan for the 2007 production of Grease that coordinated with the first-ever television reality series to cast a Broadway show. Advance sales for the production set a new record for a revival of a Broadway musical. In 2014, she was selected as a national finalist for Content Marketer of the Year by the Content Marketing Institute, in recognition for her work in this area for New York City Ballet. Ms. Girty has also held positions with The New 42nd Street/The New Victory Theater, Brooklyn Center for the Performing Arts, and Pittsburgh Ballet Theater.