Content Strategy Lead, Huge

John McCrory is a Content Strategy Lead at global agency Huge and helps organizations prioritize and plan for producing digital assets to meet user needs and business goals over the course of the complete content lifecycle. In his role, John has provided strategic guidance on content to clients including Target, American Express, Comcast, and GE Capital. He has conducted large-scale content inventories, audits, and gap analyses; created taxonomies, content workflow processes and governance guidelines; and developed content optimization and governance procedures.

John has worked at the intersection of marketing communications and digital development and design for twenty years. Prior to joining Huge, he pioneered the use of the web for marketing and selling books at Simon & Schuster. He went on to help IBM sort out its web presence and led a prestigious nonprofit justice organization’s digital communications and knowledge sharing efforts. He also directed the communications office for the preeminent law school for intellectual property law. John earned his B.A. in English at The College of Wooster.