A perfect storm is coming…in fact it may already be here. A combination of forces that could very well cause the bottom to fall out of the media model. To prepare for this scenario, consider a new marketing model in which the optimal paid media budget would be zero.

In this bold and provocative session, 4-time author and thought leader, Joseph Jaffe will outline the Z.E.R.O. Manifesto of how organizations can move from being tenants to landlords and successfully adopt and activate the 4-pronged approach of Zealots, Entrepreneurship, Retention and Owned Assets.


Joseph Jaffe

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