A perfect storm is coming…in fact it may already be here. A combination of forces that could very well cause the bottom to fall out of the media model. To prepare for this scenario, consider a new marketing model in which the optimal paid media budget would be zero.
In this bold and provocative session, 4-time author and thought leader, Joseph Jaffe will outline the Z.E.R.O. Manifesto of how organizations can move from being tenants to landlords and successfully adopt and activate the 4-pronged approach of Zealots, Entrepreneurship, Retention and Owned Assets.