Arts marketers spend a lot of time, money, and effort optimizing the channels used to drive buyers to their websites such as social, email, and display ads. But most arts marketers are spending very little effort optimizing the actual websites where all of these efforts ultimately land.
Making small changes to a landing page can improve the results of your digital initiatives that drive traffic to your website, and with the right infrastructure, tools, and approach, you can identify opportunities that will lead to improved results.
In this session, Jenny Kreizman, Senior Analyst at Capacity Interactive, will share 10 steps to get started with website optimization at your organization. You will be surprised how small changes can lead to big results and why website optimization is such a big and exciting opportunity for arts marketers.