Online video is very influential in impacting someone’s likelihood to go to a cultural performance or event. This session will begin by screening a reel of successful arts marketing videos. Then, Christopher Williams, Capacity Interactive’s VP, will lead a panel featuring three video practitioners who come to video production from very different perspectives: Joel Moreman is the in-house Digital Content Producer from Steppenwolf Theatre, Morgan Boecher from Caramoor took classes to teach himself how to create video for his organization, and Mark Ciglar is the founder of Cinevative, a firm that creates professional video for arts organizations. The session will cover many elements of video production and strategy including: budgeting, staffing, timelines, and what these practitioners have seen work and not work for their organizations and clients.