Many organizations launch a new website based on what their internal stakeholders think is best rather than relying on data or user testing. A new site often changes everything from the navigation to page layout. How do you know the changes you made or plan to make will be successful in helping you achieve your marketing goals? You don’t. But you can test that! Kristina Murti, Associate Director of Marketing at Seattle Opera will outline how she uses data from Google Analytics as well as test results from usertesting.com to test and improve critical pages of her site. You will learn how these simple and inexpensive tests can quickly identify the limitations of your site and be the first step towards improvement.