“Word of mouth” is likely one of the top sources attendees cite when asked how they heard about your events. However, marketers spend a lot of time and money getting new people in the door and less effort providing tools and resources to help evangelists spread the word. Evangelists are patrons that already know and love your organization and will use their networks to advocate on your behalf.

In our digital world, people are connected like never before. We know that what people say about our organizations is 12.8 times more important than what we say about it as marketers. How can you give a megaphone to your evangelists so they can do the marketing for you?

This session will look at examples of evangelism in the arts and give you ideas and inspiration to rethink your marketing mix to fuel it.


Erik Gensler