Arts marketers should focus on turning strangers into friends, friends into customers, and customers into evangelists. This third step is incredibly valuable, but often overlooked. How can you entice your patrons to use their digital networks to share and evangelize on your behalf? Their endorsement of your shows on social media will have far more of an impact than any of your organization’s efforts. In this session, panelists will share some tips, tools, and techniques on how you can encourage patrons to evangelize and share.