The data is in! We live in an increasingly connected world – and engagement is no longer limited to the onsite experience. During this keynote, Colleen Dilenschneider – the Chief Market Engagement Officer at IMPACTS Research and author of the popular website, Know Your Own Bone – dives into the big data about why digital engagement is anything but optional for arts organizations today.

From increasing reputation to bumping satisfaction, to driving attendance, to securing donations and aiding in missions to educate and inspire audiences – social media and digital engagement play a big role in the solvency of cultural organizations today. You may come in knowing that digital engagement is important for organizations, but you’ll leave this keynote knowing how important – and why.