Nearly 60% of searches are happening on mobile devices. On mobile alone, there are more 18-49 years olds watching YouTube than broadcast and cable television combined. Mobile has become the central platform of our digital lives. With this shift in behavior, we now have the ability to understand our customer’s context in more depth than ever before.
In this session, Luke Rodehorst, an Account Executive at Google, will explain how you can meet your patron’s mobile experience expectations and reach them in the most relevant mobile moments.
Luke has collaborated with a wide range of organizations ranging from political campaigns and international charities to sports leagues and theaters consulting on their digital strategy.