One of the most powerful things about digital advertising is the ability to measure results and optimize towards better results. Devices, channels, and platforms are growing at an unprecedented rate and mobile is accelerating this change. It has been challenging for marketers to find a system that allows them to measure everything perfectly.
In this session, Dan Kirchgessner from Facebook’s Product Marketing team will help you evolve yesterday’s technology to the requirements of today’s consumer. Successful measurement (in a cross-device world) require solutions that 1)Measure Based on Real People 2) Measure Metrics That Matter and 3) Compare Performance Across all Your Media Efforts.