Sports. Yes sports. Don’t be scared. Arts organization face many of the same challenges as sport teams. Both must build and and engage a passionate fan base. Both must sell single tickets and subscriptions (sports teams call them “season memberships”). What can the arts learn from sports? In this session Amber Cox, Chief Marketing Officer of Houston’s Major League Soccer teams, will share some of her successes and learnings about using digital tools to sell tickets and engage fans.


Amber Cox

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