More than half of the U.S. population has listened to a podcast – that’s up 44% from last year. Frequency is on the rise, too. An estimated 90 million people listen to a podcast monthly. Podcasts are a powerful way to intimately connect with your patrons and attract new ones. Like arts buyers, the podcast-listening audience is intellectually curious and active. The landscape is ripe for more arts institutions to offer podcasts, yet few arts organizations are producing them.
In this session, you will hear from three organizations that produce podcasts: an opera company, a dance presenter, and a museum. You will learn about the nuts and bolts that make their podcasts come together, their goals and impact, and how they measure success.