is your organization’s homepage. Most users begin their path to your website on Google or another search engine so how your organization appears on search is incredibly important. Lucky for most arts marketers, Google offers the Google Grant program that affords 501(c)3’s up to $10,000 per month in free keyword advertising via AdWords. However AdWords is a complex and sophisticated platform that can cause many novices to become cross-eyed. Don’t worry. We’ve got you covered. In this session, Capacity Interactive’s Kathleen McFarlane will give you tips, tricks, and best practices to help you better understand how AdWords works. And what it can do for your organization when setup and managed correctly.