Social media is where people go to escape daily life. To find content that is entertaining, compelling, beautiful and thought provoking. Arts organizations have this content on their stages, but only some are bringing this spirit to their social channels. In this panel, Christopher Williams of Capacity Interactive will speak with arts organizations that are creating killer social media content. The panel will look at the types of content that drive engagement and how this engagement can be leveraged into ticket sales. The panel will also explore how content creators can cut through the bureaucracy that often limits social success.