With screen time at an all-time high, Digital Device Separation Anxiety is a real concern for arts organizations. Putting down devices or stepping out from behind a screen is a high perceived price to pay to engage with the arts. Arts and cultural organizations need to consider perceived costs and value from a potential audience member’s perspective when creating marketing, programming, and audience development plans. In this session, SMU DataArts’ Director Dr. Zannie Voss will share insights into consumer behavior and how arts organization must provide compelling reasons to get buyers to leave their screens and engage.


Dr. Zannie Voss

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