As digital marketing strategies becomes more sophisticated, the need to produce additional targeted emails increases. Demand for emails goes up, but resources to support this demand often does not. How do we, in an era of increasing technological and demographic segmentation, overcome this increased workload and get results? Thomas Weitz, Director of Digital Assets at Steppenwolf Theatre Company, will share his approach to overcoming these challenges, including an exploration of email strategy, templates, and mobile optimization.


Thomas Weitz

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