With the growth in attention and attendance for performing arts events, Google and Ipsos MediaCT recently conducted a second wave of their performing arts ticket path-to-purchase consumer survey from two years ago. The research reveals that online video plays a key role in affecting arts and theater event-goers’ consideration of an event. Also, digital is still the primary medium of performing arts ticket purchases, but the most significant purchase growth has come from mobile year-over-year. This session will address how the consumers’ purchase journey has changed over the past two years and how performing arts marketers can get in front of consumers at critical points of consideration online.


Jason Fahlstrom

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