Making the switch to digital can be challenging, especially for smaller organizations that have relied on traditional channels for years. Erica Fortwengler of Washington DC’s Art League will present a case study of how her organization increased their sales 7% year over year by switching the majority of their budgets to digital. The organization now consistently sees returns on their campaigns over 1000%. This impressive growth was achieved through a commitment to creating compelling content, permission-based lead collection, and smart digital targeting.


Erica Fortwengler

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