You can’t go to a gathering of marketers in 2019 without hearing the term “influencer marketing.” Big brands are investing big bucks into influencers, and the news loves to cover their support of brands they love (or claim to love). But does influencer marketing work for arts organizations?

In this session, you’ll hear from marketers at the Cincinnati Art Museum, the Boston Ballet, and YesBroadway. They will share case studies of how they connected with, worked with, and measured the impact of social media influencers.


Jill E. Dunne
Jill Goddard
Sam Maher