Part of the job of an arts marketer involves working with creatives such as graphic designers and videographers. We rely on these creative people to design the assets to help us achieve our marketing goals. However, these relationships can sometimes be tricky. Lucky for us, Bonnie Siegler wrote an amazing book called Dear Client: This Book Will Teach You How to Get What You Want from Creative People.

In this session, Bonnie will discuss various ways to improve relationships with creatives so you are happier with the work and you have creative partners who want to do great work for you.


Bonnie Siegler