You’ve heard it over and over again: storytelling gets you more donations. But you’re probably thinking, “I don’t have a sexy story” or “I don’t know how to tell a story”. We believe that nonprofits and social good projects have an unlimited potential in using stories. Why? Because you make this world a better place.

It’s actually easier than you think to create a compelling story. You have all the building blocks for a sexy story, but how do you get the put them together? Look at the fairy tales, fireside stories, and your favorite Hollywood movies. There are storylines that every popular story follows. Guess what? They work for crowdfunding as well.

In this session, we’ll walk through the four storylines that you can use for crowdfunding (or any type of marketing and fundraising), share case studies, and help you understand how to repurpose these storylines for your organization.

Rob Wu

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