The right experience for your users requires focus. A short-list of mutually agreed-upon goals and early insights should drive design, rather than cherry-picked best practices from across the web. In this session, Mohan Ramaswamy and Diego Zambrano, Partners in Strategy and Design at Work & Co, discuss examples and approaches to crafting a great experience across platforms for your customers, patrons, and enthusiasts. They will walk through Work & Co’s digital initiatives for arts organizations like the Metropolitan Opera and Juilliard, in addition to bringing in specific lessons in ecommerce based on the agency’s background with clients such as Virgin America.