Arts organizations collect rich data on how users engage with their sites, but far too often that data is used solely for monthly performance reports, which means so much valuable data is unused. In fact, Capacity Interactive’s latest Arts Industry Digital Benchmark Study reports that 70% of arts organizations struggle with analysis.

In this session, Jess Bergson, Consultant at Capacity Interactive, will demonstrate a variety of analyses and methods you can use to learn more about your users, identify new opportunities, and get more value out of your data.


Jess Bergson