How do you effectively deploy email marketing tools to communicate with customers in order to maximize click-throughs—and revenue—without overstuffing their in-boxes? In this session, Jamie Schneider, e-marketing specialist for The Smithsonian Associates, focuses on bolstering your arsenal of targeted, effective e-marketing strategies that produce results and that can be implemented by organizations of all sizes. She covers the elements of messaging, list management, targeting and prioritization, useful functionalities, and data analysis. She also provides practical tips to increase customer engagement.


Jamie Schneider

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