Video consumption on PC’s and mobile devices is skyrocketing. More than half of U.S. users who visit Facebook daily watch at least one video. In a typical day, 98% of 18-to-34-year-olds report watching videos on their phone. As an arts marketer, the content of your videos must be as compelling as the work you put on your stage. This session will showcase some of the best produced videos we’ve seen from the arts world, outline why video is so important for your marketing, and give tips to improve your video creation.