Success in our digital world requires high quality content. And lots of it. Arts marketers must be resourceful, creative and strategic with their time and resources in order to output the assets required for compelling digital campaigns. Often doing a lot with very little time and just a small budget. In this session Gabi Jirasek from the Goodman Theater will share the strategies and resources she uses to support the Goodman’s social and video efforts.


Gabriela Jirasek

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