Audiences fall in love with brands and are moved by their stories. But, how do we apply this narrative-centric model of thinking to a digital context? Using real world examples, Thomas Weitz, Associate Director of Digital Engagement at the San Francisco Ballet, and former Director of Digital Assets at Steppenwolf Theatre Company in Chicago, will walk through User Experience (UX) models, content strategies, and content planning methodologies that will help you make the shift from short term tactical messaging, to a more substantive relationship with your audience that will yield more revenue and a more satisfying experience for your patrons.


Thomas Weitz

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