It’s 2019 and content is queen! Arts organizations that evolve their marketing departments into content creation shops are thriving.
In this session, three experienced arts marketers will discuss how they’ve embraced digital storytelling to meet their organization’s goals. Sara Villagio, Carnegie Hall’s Chief Marketing Officer, will share learnings from a 21st Century branding campaign using only digital. Ashley Haraburda, Senior Officer of Digital Communications at National Ballet of Canada, will share their highly successful Alice’s Adventures in Wonderland digital campaign to illustrate powerful strategies and tactics like how to reduce sales messaging and delight buyers with inspiring content. Corinne Wiseman, Creative Content Manager at Cincinnati Symphony Orchestra (CSO), will explore the evolution of CSO’s video production efforts and discuss how they use video to sell tickets and engage audiences.