Media fragmentation has lead to a major decline in the effectiveness of traditional media. To reach people in the digital age, organizations need to become media companies. That means producing and publishing high quality and engaging content. In this session Karen Girty will discuss New York City Ballet’s content creation efforts with a focus on video production, photography, and partnerships, like the NYCB Art Series, where the company partners with visual artists to create lobby artworks.  


Karen Girty

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