Tom O’Connor, Director of Marketing & Audience Development for New York’s Roundabout Theatre Company, will share highlights from Roundabout’s institution-wide process of refreshing and unifying its brand identity, as well as the ways in which it is utilizing digital tools to deliver on the brand promise – It’s About You. With a strategy that spans CRM technology and segmentation, creative content, behavioral ad targeting, social media, in-theatre engagement and more, hear how Roundabout is using digital platforms to put words and beliefs into action.


Tom O’Connor

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