Arts organizations must embrace critical leadership, marketing, and programming principles to be successful in the 21st century. Boot Camp 2019 will open with a keynote in which Capacity Interactive’s President, Erik Gensler will interview Michael Kaiser, Chairman of the DeVos Institute of Arts Management and President Emeritus of the Kennedy Center. They will discuss the principles that Kaiser has implemented at organizations from Alvin Ailey American Dance Theater to the Royal Opera House.

This session will unearth how arts organizations can gain patrons’ attention, engagement, and loyalty in today’s cluttered media landscape. We will explore the simple but profound model that differentiates successful arts organizations, and you will leave with a framework to take back to your organization. In a world of distraction and uncertainty, arts organizations who produce great art that is well- marketed can thrive in the 21st century.


Michael Kaiser