While no longer new and shiny, email is one of the most important channels through which to connect with constituents. Email is consistently reported as among the top channel for driving sales, engagement and ROI. When executed well, email marketing allows you to connect directly with the people who care most about your organization in a segmented and highly personal way.
We like to quote Seth Godin who says all email should be anticipated, relevant and personal. Are all of your emails checking all of these three boxes? In this session, Ashley Dunn Gatterdam, Senior Consultant at Capacity Interactive, will dig into email marketing best practices and case studies from inside and outside of the arts.
*Credit to Seth Godin for this turn of phrase