Let’s face it, Adele is an a-ma-zing singer, but is she amazing at email? It’s debatable, but we think she would be. So, what can Adele teach us about how to do email better? Like Adele, email marketing has a ton of raving fans. More people are subscribing to and engaging with email campaigns than ever before and companies continue to see impressive ROI from email marketing.

After this session, you’ll be able to understand today’s more important email engagement and ROI stats, develop a toolkit of email design and development best practices for modern campaigns, tell the difference between a good vs bad email campaign and, of course, how do email like Adele would do it.


Michael Barber

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