Digital Marketing
Boot Camp
for
the Arts
Boot Camp
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Archive
2017
Friction — It’s All That Matters
Michael Barber
Telling Your Story in a Digital World
Aly Michaud
Q&A: Creating a Culture for Innovation
Erik Gensler
Getting SEO-RIOUS about Search Engine Optimization
Dan Titmuss
Anticipated, Relevant and Personal*: A Guide to Email Marketing
Ashley Dunn Gatterdam
The Art of Context – Understanding Customer Experience through Mobile
Luke Rodehorst
Measuring Results with People-Based Attribution
Dan Kirchgessner
Website Optimization: Start to Finish in 10 Steps
Jenny Kreizman
Survey Results from The Ticket Buyer Digital Usage Study
Alan Brown
The Road to 100% Digital Marketing
Todd Vigil
The Data-Informed Importance of Digital Engagement for Arts Organizations
Colleen Dilenschneider
2016
It’s an Art: How Digital Marketing Increased Sales by 7%
Erica Fortwengler
User Testing: Your Coworkers Are Not a Valid Test Market
Kristina Murti
Becoming your #1 Media Outlet
Gregory Hughes
Panel: Video Killed the Radio (and Print) Star
Christopher Williams
Iterative Optimization: Small Changes, Big Results
Yosaif Cohain
Rev Up Your Search Engine Marketing
Kathleen McFarlane
What the Arts Can Learn from the New York Times Innovation Report
Erik Gensler
Hello, it’s me…The Adele Guide to Doing Email
Michael Barber
From Outbound To Inbound: Adopting Community Centric Marketing In The Digital Age
David DeMambro
A Blueprint for High Performing Marketing
Mathew Sweezey
Election 2016: Digital Strategy Lessons From The Chaos
Ryan Davis
Panel: Using Digital Channels for Fundraising
Andrea Lodico Welshons
What Arts Can Learn From Sports
Amber Cox
2015
How to Develop a Content Strategy That Will Draw People In
Meghan Keaney Anderson
Creating a Culture of Innovation
Tom O’Connor
Creating Strong Content with Limited Resources
Gabriela Jirasek
Focus on the Goal Ahead: Getting User Experience Right
Diego Zambrano
Digital Marketing with Meaning
Kaitlyn Jankowski
Tweet Seats: An Opportunity for Audience Engagement
Anna Prushinskaya
Creating a Content-Driven Website
Thomas Weitz
Turning Patrons into Digital Evangelists
Alli Houseworth
Taking the Fear Out Of Google Analytics
Ashley Dunn Gatterdam
Use Your Words: Quick Tips for Digital Copy Success
Sara Villagio
The Realities of Building a 21st Century Website
Christopher Williams
Mobile Matters
Kim Rust
Using Social Media to Market Movies
Doug Neil
Cut a Print Ad, Create a Video
Erik Gensler
2014
Harness the Power of YouTube
Kathleya Afanador
Z.E.R.O. Paid Media as the New Marketing Model
Joseph Jaffe
Lifting the Curtain on Performing Arts: Understanding the Path-to-Purchase for Arts & Theater Tickets
Jason Fahlstrom
Hollywood Storytelling for Crowdfunding
Rob Wu
In an Ocean of Data, Walk on Water
Alan Levine
Case Study: New York City Ballet as a Media Company
Karen Girty
The Mobile Content Mandate
Karen McGrane
All Social is a Stage
Gregory Hughes
Lessons to Help You Become a Stronger Digital Marketer
Christopher Williams
Using Google Analytics Data to Improve User Experience and Grow Your Sales
Yosaif Cohain
Gamification: Fun, Friends, and Feedback to Engage Audiences
Gabe Zichermann
2013
Learning from Museums about Engaging Audiences, Sharing, and Technology
Jake Barton
Google Analytics
Erik Gensler
Conversion Tracking: If You Can’t Measure It, You Can’t Improve It
Christopher Williams
What the Arts Can Learn from Kony 2012, Occupy Wall Street and other Viral Movements
Ryan Davis
Panel: Using Digital Tools to Fundraise
Anna Lehn
Email Marketing: Messaging, Strategy, Integration
Jamie Schneider
More Email, Less Time
Thomas Weitz
Plugging In: Using Digital Media to Connect and Sell More Tickets
Erik Gensler
Panel: Creating Killer Social Media Content
Christopher Williams
SEO: Get Discovered
Andrew Delamarter
Breaking All the Rules: Emancipating Your Brand Online
David Jalbert-Gagnier
Keynote Address: The Science of Social Media
Dan Zarrella
Case Study: Building a Digital Brand
Tom O’Connor
2012
Keynote Address: Digital Marketing Lessons from the Obama Campaign
Ryan Davis
Marketing on Facebook: Advertising, Sweepstakes, Content, and More
Christopher Williams
Mobile Websites and Mobile Marketing
W. Joe DeMiero
Case Study Team Challenge
Jennifer Edwards
Maintaining and Enhancing Your Website Investment
Daniel Gomez
Panel: Marketing the Arts with Video
Erik Gensler
Writing for the Web
John McCrory
Maintaining Your Brand Across Digital Channels
Dave Anolik
Digital Fundraising Strategies for Arts Orgs
Alli Houseworth
Digital Marketing on a Shoestring
Amanda McCormick