Joe helps lead the Arts Team at POP, and works with organizations such as the Royal Opera House, New York City Ballet, Royal Albert Hall, and Signature Theatre Company to leverage cutting-edge technologies to increase revenue, deepen their engagement with existing audiences, and attract new audiences. In addition, Joe has managed relationships with non-Arts clients at POP, including Procter & Gamble, the Seattle Seahawks, Better Homes & Gardens Real Estate, and Avanade.
Prior to working at POP, Joe led the multinational marketing campaign for the University of Southern California’s admission office. He went on to manage the print and digital marketing for more than 20 national and regional non-profit organizations, and serve as a brand strategist for clients throughout North America in the retail, health care, and real estate industries.
On-stage, Joe has performed as a backup vocalist with artists such as Bonnie Raitt, Steve Miller, and Kurt Elling, and has produced shows featuring Larry King, Michael Moore, and General Wesley Clark. Joe is the founder of the Friends of Frank DeMiero, a non-profit organization that supports music education throughout the Pacific Northwest and produces an annual three-day jazz festival that involves more than 70 school jazz choirs and jazz bands.