Kim Rust is a mobile app strategy, technology, and digital marketing consultant at Rustcraft Digital. Her expertise is rooted in the retail industry but also includes real estate, media, healthcare, and non-profit. Retail experience includes delivering in-store, online and mobile customer experiences that drive revenue and enhance loyalty for Estee Lauder, The North Face, bebe, Express, and Best Buy.
She brings big company and start-up experience to the job; she worked for Macy’s in buying and marketing capacities as well as mobile tech start-up GPShopper in analytical, strategic, and leadership capacities. Having defined, launched, and iterated nearly 30 mobile applications and 10 responsive sites, Kim has established herself as a thought leader in cross-platform analytics, helping companies define their mobile user behavior.
Kim holds an MBA from Columbia Business School and a BA from University of Pennsylvania.