Jamie Schneider is the e-marketing specialist for The Smithsonian Associates, the largest museum-based education program in the world. This division of the Smithsonian Institution annually offers more than 750 seminars, performances, lectures, studio art classes, and local and regional study tours. Since joining The Smithsonian Associates, email-generated revenue has increased by more than 200% with performance rates well above industry standards.
Schneider is the former the digital marketing manager of the Baltimore Symphony Orchestra. During her time working on the BSO’s e-commerce strategy, the Symphony received national recognition for its technological achievements. The BSO was voted best orchestra in the metropolitan area by the Washington City Paper, which noted that “This is one tech-happy organization, and it pursues a Web strategy that a newspaper publisher or two could perhaps borrow from.” The BSO also received the Orchestra Website Review Special Recognition Award in 2009 for its marketing innovations.
She has presented sessions on digital marketing at the Tessitura Conference, the Montgomery County (Maryland) Arts Council, and the Emerging Arts Leaders Symposium. She has been a guest lecturer at various universities, and her work has been featured in the League of American Orchestras’ Symphony magazine, Overture magazine, and the Baltimore Sun.