Alli Houseworth is the founder and chief strategist of Method 121, a company that helps arts organizations imagine, create, and execute online and in-person experiences that result in brand loyalty and increased revenue. Services include digital and audience engagement assessments, coaching, campaign creation and execution, and experience design. Alli has worked with organizations of all sizes – from Playwrights Realm and Vermont Stage Company, to Ars Nova and Woolly Mammoth, DC’s Shakespeare Theatre, the Guthrie, Theatre Bay Area, National Arts Strategies, Joy of Motion Dance Center, and more. Prior to starting Method 121, Alli founded the TKTS Patron Service Representative program and was the Marketing and Communications Director at Woolly Mammoth Theatre Company. She currently teaches Technology and Arts Marketing at American University, and holds an MFA in Producing and Theatre Management from Columbia University.