Our industry must improve how we present our offerings online, particularly when it comes to copywriting.
Most arts organizations write for the web just like they write brochures—lots of text, long paragraphs, flowery words, all about them. Online copy should be short, punchy, and simple. Images should help convey the meaning. And the content should be about the user.
In this session you will hear from user experience experts at Huge, the company that designed websites for Ailey and the New York Philharmonic as well as JetBlue and Target.