In today’s fragmented media world, it has become increasingly difficult to depend upon traditional channels to reach potential audiences at scale. Fortunately, social media platforms offer the opportunity to target likely consumers that can then amplify the marketing message within their social feeds. In this session, Doug Neil will share insights on how Facebook, Twitter, Snapchat, Instagram, YouTube and Pinterest have been used to build communities and market recent films like Jurassic World, Fifty Shades of Grey, Pitch Perfect 2, Furious 7, and Minions. Opportunities and challenges with each platform as well as specific case studies will be shared.

SPEAKER

Doug Neil

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