The majority of most arts organizations’ web traffic comes from search engines. However, most have not undergone an analysis of their search engine optimization, or even spent much time thinking about this very important topic. Although search engines have become increasingly sophisticated, in many ways they still can’t see and understand a web page the same way a human does. In this session, Andrew Delamarter, Director of Search and Inbound Marketing at Huge, will cover what arts organizations can be doing to attract and retain more relevant traffic for their websites via local, mobile, GPS, social, and app discovery.

SPEAKER

Andrew Delamarter

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