Organizational website redesigns are enormous projects that come with hefty price tags and require considerable staff attention. Many arts organizations rush into hiring a website developer without pursuing critical steps. How can you get the most out of these important projects and set your organization up for success? In this session, you will learn how to prepare for your redesign project. This session will cover conducting effective internal research, selecting a project manager, creating user personas, developing an RFP, and ensuring you are using data to help you inform your decisions.