Wildfire will kick off the session with Generating ROI from Social Marketing, which will cover why social media will deliver a positive return on investment for your organization. We’ll take a look at the rise of the social consumer, and help you better understand how social media marketing delivers on concrete business objectives. Learn how to get the greatest value out of your social marketing efforts, and see real-life examples of how several organizations are succeeding in social.

The second half of the session will include case studies from two organizations, New York City Center and Alvin Ailey American Dance Theater.  These presentations will look at how each of these organizations have successfully used Facebook organic content, advertising, and sweepstakes to meet their marketing goals.