There are few stronger digital marketers than the Obama Campaign. In 2008, the campaign was chosen as Ad Age Marketer of the Year beating out global brands like Nike and Apple. The effectiveness of the 2008 campaign set a new benchmark for all advertisers and marketers, especially those in the digital space. In the 2012 race, things have evolved significantly as smart phones dominate, mobile apps are common and social media has matured.
In his keynote, Ryan will explore the campaign’s evolution from 2008 to 2012 and what arts organizations can take away from these efforts including lessons on lead generation, fundraising, mobile and social media.