Most arts marketers aren’t paying much attention to their Search Engine Optimization (SEO). However, most traffic to arts organization websites starts at a search engine, primarily Google.com. So in essence, Google is your homepage and how your organization appears on Google and other search engines is hugely important.
Although SEO does involve a number of technical configurations, how you craft your content also impacts SEO performance. Right brain meets left brain.
In this session from Capacity Interactive’s Search team, you will learn SEO essentials and how to fix some common mistakes. You will learn how to make SEO-friendly content that will help you rank higher on the Search Engine Results Page (SERP). You will also dip a toe into the technical side of SEO and learn how to use tags and specs to ensure your site is indexed properly.