The world is getting more distracted with each passing second. Businesses and organizations are having a challenging time competing for the attention of their consumers. Gamification, which brings together game mechanics and marketing, can help. Gamification is one of the most powerful and most talked-about design concepts of this decade. Thousands of organizations across industries have leveraged the power of game mechanics to transform their brand marketing, consumer loyalty and engagement strategies. In this info-rich session, join Gabe Zichermann – chair of the GSummit, author and top experience designer at Dopamine – to learn the key techniques of engagement experts. Find out what works and what doesn’t, investigate startling examples, and take away key patterns you can apply to your efforts right away.